{"id":7041,"date":"2021-07-25T12:12:27","date_gmt":"2021-07-25T09:12:27","guid":{"rendered":"https:\/\/arbslide.com\/blog\/?p=7041"},"modified":"2022-05-15T07:43:11","modified_gmt":"2022-05-15T07:43:11","slug":"%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d8%9f","status":"publish","type":"post","link":"https:\/\/arbslide.com\/blog\/2021\/07\/25\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d8%9f\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f"},"content":{"rendered":"

 <\/p>\n

\""<yoastmark\"<\/p>\n

 <\/p>\n

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\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a <\/strong><\/h3>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0644\u064a\u062f\u064a (One Way Marketing) \u0623\u0648 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0639\u0627\u062f\u064a \u0647\u0648 \u0627\u0644\u0630\u0649 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062a\u0649 \u0628\u062f\u0623 \u0628\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u064a\u0643\u0648\u0646 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a <\/a>\u0641\u0649 \u0627\u0644\u062c\u0631\u0627\u0626\u062f \u0648\u0627\u0644\u0635\u062d\u0641\u060c \u0641\u0649 \u0627\u0644\u0634\u0648\u0627\u0631\u0639 \u0648\u0627\u0644\u0644\u0627\u0641\u062a\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 (Billboards) \u0648\u0627\u0644\u0631\u0627\u062f\u064a\u0648 \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 (TV Ads)\u060c \u0648\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062a\u0645\u064a\u0632 \u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647 \u0644\u0644\u0639\u0627\u0645\u0629 \u0648\u0623\u0646\u0647 \u0648\u0627\u0633\u0639 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631\u061b \u0644\u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0647\u0648 \u0645\u062a\u0627\u062d \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0623\u0648 \u0645\u0633\u062a\u0645\u0639\u0649 \u0627\u0644\u0631\u0627\u062f\u064a\u0648 \u0623\u0648 \u0627\u0644\u0645\u0627\u0631\u064a\u0646 \u0628\u0627\u0644\u0634\u0648\u0627\u0631\u0639 \u062f\u0648\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0646\u0648\u0639 \u0623, \u0641\u0626\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633. \u0648\u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0641\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0627\u0632\u0627\u0644 \u0645\u0633\u062a\u0645\u0631\u0627\u064b \u062d\u062a\u0649 \u0627\u0644\u0623\u0646 \u0648\u064a\u0624\u062f\u064a \u062f\u0648\u0631\u0647 \u0627\u0644\u062e\u0627\u0635 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647 \u0628\u0643\u0641\u0627\u0621\u0629 \u0623\u064a\u0636\u0627\u064b.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u201cGet a customer is hard, and keep him is harder\u201d<\/p>\n

\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (\u0627\u0644\u0633\u064a\u0648) (SEO) (Search Engine Optimization)<\/strong><\/h3>\n

\u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u0647\u064a\u0626\u0629 \u0645\u0648\u0642\u0639\u0643<\/a> \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (seo)<\/a> \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (\u0645\u062b\u0644 \u062c\u0648\u062c\u0644) \u0628\u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0639\u062f\u0629 \u0623\u0646\u0634\u0637\u0629 \u0628\u0647\u062f\u0641 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u0649 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0623\u0646 \u062a\u0643\u0648\u0646 \u0636\u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0645\u0645\u0627 \u064a\u0636\u0641\u0649 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0644\u0645\u0648\u0642\u0639\u0643 \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0648\u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0623\u064a\u0636\u0627\u064b.<\/p>\n

\u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEM) (Search Engine Marketing)<\/strong><\/h3>\n

\u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (Paid Ads)\u060c \u0648\u0647\u0648 \u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a(SEM)<\/a>\u060c \u062d\u064a\u062b \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0643\u0644\u0645\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0644\u0627 \u064a\u062f\u0641\u0639 \u0627\u0644\u0645\u0639\u0644\u0646 \u0625\u0644\u0627 \u0639\u0646\u062f \u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0647\u0648 \u0645\u0627 \u064a\u0634\u0627\u0631 \u0625\u0644\u064a\u0647 \u0628 (PPC) (Pay Pair Click) \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631\u0629.<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a (SMM) (Social Media Marketing) <\/strong><\/h3>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/p>\n

\u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u0627\u0644 \u0645<\/a>\u064a\u062f\u064a\u0627<\/a> \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u064b \u0628\u0627\u0644\u0639\u0627\u0644\u0645\u060c \u062d\u064a\u062b \u064a\u062a\u0648\u0627\u062c\u062f \u0639\u0644\u064a\u0647\u0627 \u0623\u0643\u0628\u0631 \u0642\u0627\u0639\u062f\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0623\u063a\u0644\u0628 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u062a\u062e\u062a\u0644\u0641 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a\u0647\u0627 \u0648\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627.<\/p>\n

\u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643 (Facebook)<\/a>:<\/strong> \u0648\u064a\u062a\u0648\u0627\u062c\u062f \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0648\u0628\u0644\u063a \u0639\u062f\u062f \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0639\u0644\u0649 Google Play \u0625\u0644\u0649 114 \u0645\u0644\u064a\u0648\u0646 \u0645\u0631\u0629.<\/p>\n

\u062a\u0648\u064a\u062a\u0631 (Twitter):<\/strong><\/a> \u062a\u0648\u064a\u062a\u0631 \u0647\u0648 \u0623\u0646 \u062a\u0643\u062a\u0628 \u0631\u0633\u0627\u0644\u062a\u0643 \u0644\u0644\u0639\u0627\u0644\u0645 \u0628\u062a\u063a\u0631\u064a\u062f\u0629 \u0644\u0627 \u062a\u062a\u0639\u062f\u0649 \u0627\u0644 280 \u062d\u0631\u0641\u060c \u0648\u0647\u0648 \u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u064a\u062a\u0639\u0645\u062f \u0639\u0644\u0649 \u0642\u0648\u0629 \u0627\u0644\u0647\u0627\u0634\u062a\u0627\u062c<\/p>\n

\u0625\u0646\u0633\u062a\u062c\u0631\u0627\u0645 (Instagram):<\/strong><\/a> \u0648\u0647\u0648 \u0645\u0646\u0635\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u0649 \u0648\u064a\u062a\u0645\u064a\u0632 \u0628\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u0634\u062a\u0627\u062c (Hashtags)\u060c \u0648\u0639\u0645\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0644\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0646\u0634\u0631 \u0627\u0644 (Stories) \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u064a\u0648\u0645\u064a\u0627\u064b.<\/p>\n

\u064a\u0648\u062a\u064a\u0648\u0628 (YouTube): <\/strong><\/a>\u0647\u0648 \u0645\u062d\u0631\u0643 \u0628\u062d\u062b \u0642\u0648\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a \u0627\u0644\u0630\u0649 \u064a\u062a\u0645\u064a\u0632 \u0628\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0633\u0631\u064a\u0639\u060c \u0648\u064a\u0633\u0645\u062d \u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u0641\u0649 \u0627\u0644\u0639\u0646\u0648\u0627\u0646\u060c \u0648\u0623\u064a\u0636\u0627\u064b \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0635\u0646\u062f\u0648\u0642 \u0648\u0635\u0641 () \u064a\u0633\u0645\u062d \u0628\u0648\u0636\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0643\u0627\u0641\u064a\u0629 \u0639\u0646 \u0645\u062c\u062a\u0648\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0648\u064a\u062a\u064a\u062d \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0635\u0627\u0646\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0647 \u0648\u0643\u0633\u0628 \u062c\u0645\u0647\u0648\u0631 \u062c\u062f\u064a\u062f \u064a\u0648\u0645\u064a\u0627\u064b.<\/p>\n

\u0644\u064a\u0646\u0643\u062f \u0625\u0646 (Linked In):<\/strong><\/a> \u0647\u0648 \u0645\u0648\u0642\u0639 \u062a\u0648\u0627\u0635\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u060c \u0648\u0644\u0643\u0646 \u064a\u062c\u0645\u0639 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u0649 \u0625\u0637\u0627\u0631 \u0645\u0647\u0646\u064a\u060c \u0648\u0647\u0648 \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0630\u0649 \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0643\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2B) (Business to Business)\u060c \u0648\u064a\u062a\u064a\u062d \u0644\u0643 \u0643\u0633\u0628 \u062c\u0645\u0647\u0648\u0631 \u0648\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0646\u0634\u0631 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/p>\n

\u062a\u064a\u0643 \u062a\u0648\u0643 (TikTok):<\/strong><\/a> \u0647\u0648 \u062a\u0637\u0628\u064a\u0642 \u064a\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0645\u062f\u062a\u0647\u0627 60 \u062b\u0627\u0646\u064a\u0629 \u0643\u062d\u062f \u0623\u0642\u0635\u0649\u060c \u0641\u0647\u0648 \u064a\u0648\u0641\u0631 \u0648\u0642\u062a \u0627\u0644\u0645\u062a\u0644\u0642\u064a \u0628\u0645\u0634\u0627\u0647\u062f\u0629 \u0645\u062d\u062a\u0648\u0649 \u0642\u0635\u064a\u0631 \u0648\u0645\u0645\u062a\u0639 \u0648\u062a\u0631\u0648\u064a\u062c\u064a \u0623\u0641\u0649 \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u0648\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u064a\u0646\u062f (Trend)\u060c \u0648\u064a\u0646\u062a\u0634\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0628\u064a\u0646 \u0641\u0626\u0629 \u0639\u0645\u0631\u064a\u0629 \u0635\u063a\u064a\u0631\u0629 \u0648\u0647\u0645 \u0627\u0644\u0645\u0631\u0627\u0647\u0642\u0648\u0646\u060c \u0648\u0623\u0635\u0628\u062d \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u0643\u0628\u0631.<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 (CM) (Content Marketing)<\/strong><\/h3>\n

\u201c\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0627\u0644\u0645\u0644\u0643\u201d \u201d Content is the King\u201d<\/a><\/strong>\u060c \u0647\u0649 \u0645\u0642\u0648\u0644\u0629 \u0634\u0647\u064a\u0631\u0629 \u062a\u0639\u0628\u0631 \u0639\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u0649 \u0643\u0644 \u0634\u0626 \u0628\u0627\u062e\u062a\u0644\u0627\u0641 \u0623\u0646\u0648\u0627\u0639\u0647 \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0645\u0643\u062a\u0648\u0628\u0627\u064b (Text) \u0623\u0648 \u0645\u0631\u0626\u064a\u0627\u064b (Visual) \u0641\u0649 \u0635\u0648\u0631\u0629 \u0623\u0648 \u0641\u064a\u062f\u064a\u0648 \u0623\u0648 \u0645\u0633\u0645\u0648\u0639\u0627\u064b (Audio\/ Podcast)\u060c \u0641\u062c\u0648\u062f\u0629 \u0643\u062a\u0627\u0628\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0630\u0649 \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u0649 \u0645\u0646\u0635\u0629\u060c \u0648\u0647\u0648 \u0627\u064a\u0636\u0627\u064b \u0627\u0644\u0634\u0626 \u0627\u0644\u0623\u0647\u0645 \u0627\u0644\u0630\u0649 \u064a\u0646\u062a\u0628\u0647 \u0625\u0644\u064a\u0647 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 :<\/p>\n

\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u062d\u062f\u064a\u062f \u0647\u0648\u064a\u062a\u0647 \u062c\u064a\u062f\u0627\u064b \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u062a\u0647 (Buyer Persona)<\/p>\n

\u0648\u0645\u0646 \u062b\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0647 \u0648\u062a\u0642\u062f\u064a\u0645 \u0644\u0647 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0649 \u062a\u062c\u0639\u0644\u0647 \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0643\u060c<\/p>\n

\u0648\u062a\u0628\u0646\u0649 \u0645\u0639\u0647 \u0639\u0644\u0627\u0642\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649\u060c \u0648\u062a\u0643\u0633\u0628 \u0648\u0644\u0627\u0626\u0647 \u0644\u0643.<\/p>\n

\u0648\u0645\u0646 \u062b\u0645 \u0647\u0646\u0627 \u062a\u0639\u0632\u0632 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0645\u0643\u0627\u0646\u062a\u0643 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a\u0643\u060c \u0643\u0644 \u0647\u0630\u0627 \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642\u0647 \u0648\u0623\u0643\u062b\u0631 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u0649 (EM) (Email Marketing)<\/strong><\/h3>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u0649 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0623\u0648 \u0627\u0644\u0627\u064a\u0645\u064a\u0644:<\/a><\/p>\n

\u0647\u0648 \u0645\u0646 \u0623\u062d\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u0646\u0634\u0626 \u0639\u0644\u0627\u0642\u0629 \u062c\u064a\u062f\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0648\u0633\u064a\u0644\u0629 \u062c\u064a\u062f\u0629 \u0644\u062a\u064f\u0628\u0642\u064a \u0639\u0645\u064a\u0644\u0643 \u0645\u064f\u0644\u0645\u0627\u064b \u0628\u0643\u0644 \u062c\u062f\u064a\u062f \u064a\u062e\u0635\u0643 (Updated)\u060c \u0641\u0647\u0648 \u064a\u0633\u062a\u062e\u062f\u0645 \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u062f\u0641\u0639 (Push) \u0641\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062d\u064a\u062b \u062a\u0630\u0647\u0628 \u0628\u0646\u0641\u0633\u0643 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0644\u0627 \u062a\u0646\u062a\u0638\u0631 \u0623\u0646 \u064a\u0623\u062a\u0649\u060c \u062a\u0642\u062f\u0645 \u0644\u0647 \u0646\u0634\u0631\u0627\u062a \u0628\u0631\u064a\u062f\u064a\u0629 \u0623\u0648 \u0639\u0631\u0648\u0636 \u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648 (VM) (Video Marketing)<\/strong><\/h3>\n

\u0647\u0648 \u0646\u0648\u0639 \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/a> \u0644\u0647 \u062f\u0648\u0631 \u0641\u0639\u0627\u0644 \u0648\u062d\u064a\u0648\u0649 (Vital) \u0641\u0649 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062f\u0639\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647 \u0648\u064a\u0639\u062a\u0628\u0631 \u0646\u0648\u0639\u0627\u064b \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a (Viral Content) \u0625\u0630\u0627 \u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647 \u0628\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0648\u0648\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u064a\u062a\u0645\u064a\u0632 \u0628\u0623\u0646\u0647 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0641\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u060c \u0648\u0637\u0631\u0642 \u062a\u0646\u0641\u064a\u0630\u0647 \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0648\u064a\u0645\u0643\u0646 \u062a\u0637\u0648\u064a\u0639\u0647 \u0639\u0644\u0649 \u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0646\u0645\u0648\u0630\u062c (\u0650AIDAS) \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/h2>\n
\n
\n

\u0647\u0648 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627\u064b \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646\u060c \u0648\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0637\u0631\u064a\u0642\u0629 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0648\u0643\u0633\u0628 \u0648\u0644\u0627\u0626\u0647 \u064a\u062a\u0645 \u0641\u0644\u062a\u0631\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 \u0642\u0645\u0639 (Funnel) .<\/p>\n

\u0648\u064a\u062a\u062a\u0628\u0639 \u0631\u062d\u0644\u062a\u0647 \u0645\u0646 \u0623\u0648\u0644 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0639\u0646 \u0637\u0631\u064a\u0642 4 \u062e\u0637\u0648\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u062a\u0627\u0644\u064a\u0629:<\/p>\n

\u0627\u0644\u062a\u0648\u0639\u064a\u0629 (A for Awareness):<\/strong> \u0648\u0647\u0649 \u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u0649 \u062a\u0642\u0648\u0645 \u0628\u062d\u0644\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n

(\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0634\u0631\u0648\u0639\u0643)\u060c \u0623\u0648\u0639\u0631\u0636 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u0649 \u062a\u0636\u064a\u0641\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642.<\/p>\n

\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 (A for Attention):<\/strong> \u0648\u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0630\u0649 \u064a\u0633\u062a\u062e\u062f\u0645\u0647 \u0623\u063a\u0644\u0628 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n

\u0648\u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0628\u0647 \u0644\u0641\u062a \u0627\u0646\u062a\u0628\u0627\u0647 \u0632\u0627\u0626\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u0630\u0627\u0628 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u0644\u0645\u0648\u0642\u0639.<\/p>\n

\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 (I for Interest): <\/strong>\u0648\u0647\u0649 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0644\u062a\u0648\u0639\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u062a\u0648\u0644\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u0627 \u062a\u0642\u062f\u0645\u0647.<\/p>\n

\u0645\u0645\u0627 \u064a\u062d\u062b\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0643\u062b\u0631 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c.<\/p>\n

\u0648\u0645\u0627 \u0645\u062f\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0627\u0644\u062a\u0649 \u0642\u062f \u064a\u062d\u0642\u0642\u0647\u0627 \u0645\u0646 \u0634\u0631\u0627\u0626\u0647 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n

\u0627\u0644\u0631\u063a\u0628\u0629 (D for Desir): <\/strong>\u0647\u0646\u0627 \u0642\u062f \u0627\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u0649 \u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n

\u0627\u0644\u0642\u0631\u0627\u0631 \u0623\u0648 \u0627\u0644\u0641\u0639\u0644 (Action): <\/strong>\u0623\u062e\u0631 \u0645\u0631\u062d\u0644\u0629 \u0641\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 .<\/p>\n

\u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (Customer Satisfaction):<\/strong> \u0648\u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0623\u0649 \u0646\u0634\u0627\u0637 \u0647\u0648 \u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\n

\u0648\u0647\u0648 \u0645\u0627 \u0646\u0639\u0631\u0641\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u062c\u0639\u064a\u0629 (Feedback)<\/p>\n

\u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0631\u0623\u064a\u0647\u0645 \u0648\u062e\u0628\u0631\u062a\u0647\u0645 \u0641\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a (User Experience) \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/p>\n

\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u063a\u0628 \u0634\u062e\u0635 \u0645\u0627 \u0641\u0649 \u0627\u0642\u062a\u0646\u0627\u0621 \u0647\u0627\u062a\u0641 \u0623\u0648 \u0644\u0627\u0628 \u062a\u0648\u0628 \u0641\u0625\u0646\u0647 \u064a\u0628\u062f\u0623<\/p>\n

\u0623\u0648\u0644\u0627\u064b \u0628\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0629 \u0644\u0644\u0647\u0648\u0627\u062a\u0641 \u0623\u0648 \u0627\u0644\u062a\u0649 \u062a\u0628\u064a\u0639\u0647\u0627 \u0641\u0649 \u062f\u0648\u0644\u062a\u0647.<\/p>\n

\u0641\u0647\u0648 \u064a\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648\u0644\u0627\u064b (Awareness).<\/p>\n

\u062b\u0645 \u064a\u0628\u062d\u062b \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0649 \u064a\u0631\u064a\u062f\u0647\u0627 (Features).<\/p>\n

\u0648\u0639\u0645\u0644 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u062d\u062b (Interest)\u060c \u062b\u0645 \u064a\u062e\u062a\u0627\u0631 \u0645\u0646\u062a\u062c \u0623\u0648 \u0625\u062b\u0646\u064a\u0646 \u064a\u0641\u0627\u0636\u0644 \u0628\u064a\u0646 \u0631\u063a\u0628\u0629 \u0627\u0642\u062a\u0646\u0627\u0621 \u0623\u064a\u0627\u064b \u0645\u0646\u0647\u0645 (Desire)<\/p>\n

\u062b\u0645 \u064a\u0642\u0648\u0645 \u0628\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n

\u0648\u0623\u0643\u062b\u0631 \u0645\u0627 \u064a\u0633\u0631\u0639 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u0647\u0648 \u0648\u062c\u0648\u062f \u0639\u0631\u0648\u0636 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 (Call To Action).<\/p>\n

\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/h2>\n
\n
\n

\u0641\u0648\u0627\u0626\u062f \u0648 \u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a> \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u0647\u0649 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0648 \u062a\u0643\u0648\u064a\u0646 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629 \u0648\u0627\u0644\u062a\u0649 \u064a\u062a\u0645 \u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0645\u0646 \u0623\u0628\u0631\u0632 \u062a\u0644\u0643 \u0627\u0644\u0641\u0648\u0627\u0626\u062f:<\/p>\n

\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629: <\/strong>\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0641\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0642\u0644 \u0628\u0643\u062b\u064a\u0631 \u0641\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648 \u0623\u0641\u0636\u0644 \u0641\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n

\u062a\u0646\u0648\u0639 \u0648\u0633\u0627\u0626\u0644 \u0639\u0631\u0636 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0639:<\/strong> \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u062a\u062a\u064a\u062d \u0641\u0631\u0635\u0629 \u0639\u0631\u0636 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0639.<\/p>\n

\u0628\u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0646\u0635\u064a\u0627\u064b\u060c \u0623\u0648 \u0641\u064a \u0635\u0648\u0631 \u0623\u0648 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a.<\/p>\n

\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649  \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629:<\/strong> \u0646\u062c\u0627\u062d \u062a\u0643\u0631\u0627\u0631 \u0648\u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u062a\u0647\u0627 \u0641\u0649 \u0623\u0634\u0643\u0627\u0644 \u0623\u062e\u0631\u0649 \u0647\u0648 \u0639\u0627\u0645\u0644 \u0645\u0647\u0645 ,<\/p>\n

\u062c\u062f\u0627 \u0641\u0649 \u0623\u0649 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0623\u0648 \u0627\u0644\u0628\u064a\u0639 .<\/p>\n

\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641: <\/strong>\u0648\u0647\u0648 \u0645\u0646 \u0623\u0647\u0645 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0623\u0649 \u0634\u0631\u0643\u0629 \u0623\u0648 \u0645\u062c\u0627\u0644 \u0623\u0648 \u062a\u062e\u0635\u0635 \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u062f\u0642\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0628\u064a\u0646\u0647\u0645 (\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a)(Buyer Persona)\u060c \u0648\u0628\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u064a\u0645\u0643\u0646\u0643 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/a> \u0627\u0644\u0630\u0649 \u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0643 \u0645\u0646 \u0642\u0628\u0644 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 (\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u064a\u0644).<\/p>\n

\u0627\u0644\u0645\u0642\u062f\u0631\u0629\u0639\u0644\u0649  \u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI):<\/strong> \u0623\u0649 \u0623\u0646\u0647 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0630\u0649 \u0633\u062a\u062c\u0646\u064a\u0647 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u0649 \u062a\u0642\u0648\u0645 \u0628\u062f\u0641\u0639\u0647\u060c<\/p>\n

\u0641\u064a\u062c\u0639\u0644\u0643 \u062a\u062d\u0642\u0642 \u0623\u0643\u0628\u0631 \u0639\u0627\u0626\u062f \u0648\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u0642\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0645\u0643\u0646\u0629 \u0648 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/p>\n

\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0628\u0627\u062d:<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u0644\u0648\u0636\u0639 \u0625\u0639\u0644\u0627\u0646\u0643\u060c \u0648\u062e\u0644\u0642 \u0645\u0646\u0635\u0629 \u0623\u0648\u0646\u0644\u0627\u064a\u0646 \u062f\u0627\u0626\u0645\u0629 \u0644\u0643.<\/p>\n

 <\/p>\n

\u0643\u0644 \u0647\u0630\u0627 \u0648\u0623\u0643\u062b\u0631 \u064a\u0624\u0643\u062f \u0623\u0647\u0645\u064a\u0629 \u0648\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u0649 \u062a\u063a\u064a\u064a\u0631 \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f<\/p>\n

\u060c \u0648\u0641\u0646\u0648\u0646 \u0648\u0627\u0644\u0628\u064a\u0639 \u0648\u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0630\u0649 \u064a\u062a\u063a\u064a\u0631 \u064a\u0648\u0645\u064a\u0627\u064b.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

     \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0647\u0648 \u0645\u0632\u062c \u0627\u0644\u0639\u0644\u0645 \u0628\u0627\u0644\u0641\u0646 \u0648 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0628\u0639\u0636 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0644\u0648\u0636\u0639 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0648\u0648\u0633\u0627\u0626\u0644 \u0648\u0645\u0646\u0635\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (Online)\u060c \u0648\u062a\u062e\u062a\u0644\u0641 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647\u0627 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0648\u0646\u0648\u0639\u064a\u0629 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u062a\u0648\u0627\u062c\u062f\u064a\u0646 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0628\u0630\u0644 \u0643\u0644 […]<\/p>\n","protected":false},"author":65,"featured_media":10042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"yoast_head":"\n\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f - 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