{"id":4846,"date":"2020-05-01T12:55:52","date_gmt":"2020-05-01T12:55:52","guid":{"rendered":"https:\/\/arbslide.com\/blog\/?p=4846"},"modified":"2022-05-15T09:38:37","modified_gmt":"2022-05-15T09:38:37","slug":"%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d9%88%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9","status":"publish","type":"post","link":"https:\/\/arbslide.com\/blog\/2020\/05\/01\/%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d9%88%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/","title":{"rendered":"\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629"},"content":{"rendered":"<h2><span style=\"font-family: Cairo;\"><strong>\u0645\u0627 \u0647\u064a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u061f<\/strong><\/span><\/h2>\n<p><span style=\"font-family: Cairo;\">\u0646\u0639\u064a\u0634 \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0639\u0627\u0644\u0645 \u062c\u062f\u064a\u062f \u064a\u0631\u0633\u0645 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0644\u0627\u0645\u062d\u0647\u060c \u062d\u064a\u062b \u0623\u062f\u0649 \u0638\u0647\u0648\u0631 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0625\u0644\u0649 \u062d\u062f\u0648\u062b \u062b\u0648\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0635\u0639\u064a\u062f \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0645\u0639 \u0648\u062c\u0648\u062f \u0623\u062b\u0631 \u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0636\u062d.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0633\u0646\u0642\u0648\u0645 \u0628\u062a\u0642\u062f\u064a\u0645 \u0628\u0639\u0636 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062a\u064a \u062a\u0647\u0645 \u0623\u064a \u0634\u062e\u0635 \u0642\u0628\u0644 \u062f\u062e\u0648\u0644\u0647 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0644\u0645.<\/span><\/p>\n<p><a href=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2020\/05\/2157.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4847\" src=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2020\/05\/2157.jpg\" alt=\"\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\" width=\"997\" height=\"480\" \/><\/a><\/p>\n<p><strong><span style=\"font-family: Cairo;\">\u0648\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0623\u0648\u0644 \u0633\u0646\u062c\u064a\u0628 \u0639\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0627\u062f\u0631 \u0625\u0644\u0649 \u0623\u0630\u0647\u0627\u0646\u0646\u0627:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-family: Cairo;\">\u0645\u0627 \u0647\u064a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061f<\/span><\/li>\n<li><span style=\"font-family: Cairo;\">\u0645\u0646 \u0647\u0648 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061f<\/span><\/li>\n<li><span style=\"font-family: Cairo;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0635\u0641\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u0623\u062a\u0645\u062a\u0639 \u0628\u0647\u0627 \u0644\u0623\u0635\u0628\u062d \u0631\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644\u061f<\/span><\/li>\n<li><span style=\"font-family: Cairo;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u061f<\/span><\/li>\n<li><span style=\"font-family: Cairo;\">\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: Cairo;\">\u0645\u0627 \u0647\u064a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061f<\/span><\/h2>\n<p><span style=\"font-family: Cairo;\">\u064a\u0645\u0643\u0646 \u062a\u0639\u0631\u064a\u0641 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 <a href=\"https:\/\/ar.wikipedia.org\/wiki\/%D8%B1%D9%8A%D8%A7%D8%AF%D8%A9_%D8%A3%D8%B9%D9%85%D8%A7%D9%84\">Entrepreneurship<\/a> \u0628\u0623\u0646\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a \u0623\u0648 \u0634\u0631\u0643\u0629 \u0645\u0627 \u0628\u0647\u062f\u0641 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d \u0623\u0648 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0648\u064a\u0639\u0631\u0641\u0647\u0627\u00a0<a href=\"http:\/\/www.businessdictionary.com\/\">Business Dictionary<\/a>\u00a0\u0628\u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0648\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u0646\u0638\u064a\u0645 \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0627\u0631\u064a \u0648\u062a\u062d\u0645\u0651\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0628\u0647\u062f\u0641 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u00a0\u0641\u0625\u0646 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u064a \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u062a\u0631\u0646 \u0628\u0643\u0644 \u0645\u0646 \u0627\u0644\u0623\u0631\u0636 \u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644\u0628\u0647\u062f\u0641 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u062d\u064a\u062b \u062a\u062a\u0645\u064a\u0632 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629\u060c \u0648\u0647\u064a \u062c\u0632\u0621 \u0648\u0645\u0624\u0634\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0642\u062f\u0631\u0629 \u0623\u064a \u0628\u0644\u062f \u0639\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0633\u0645 \u0628\u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u062f\u0627\u0626\u0645 \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0647\u0627\u0626\u0644\u0629.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0623\u0645\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0631\u0627\u0626\u0639 \u0648\u0627\u0644\u0634\u0627\u0645\u0644\u060c \u0641\u0647\u0648 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0630\u064a \u0642\u062f\u0645\u0647 \u0647\u0648\u0627\u0631\u062f \u0633\u062a\u064a\u0641\u0646\u0633\u0648\u0646 \u0645\u0646 \u0643\u0644\u064a\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0644\u0644\u0623\u0639\u0645\u0627\u0644:<\/span><\/p>\n<blockquote class=\"modern-quote\"><p><span style=\"font-family: Cairo; color: #800000;\"><strong>\u00a0\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u064a \u0627\u0644\u0633\u0639\u064a \u0648\u0631\u0627\u0621 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u062a\u0643\u0645\u0646 \u0648\u0631\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u064a \u0646\u0645\u0644\u0643\u0647\u0627 \u062d\u0627\u0644\u064a\u0627\u064b\u00a0<\/strong><\/span><\/p><\/blockquote>\n<figure id=\"attachment_4848\" aria-describedby=\"caption-attachment-4848\" style=\"width: 1618px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2020\/05\/23774.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4848\" src=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2020\/05\/23774.jpg\" alt=\"\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \" width=\"1618\" height=\"970\" \/><\/a><figcaption id=\"caption-attachment-4848\" class=\"wp-caption-text\">\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/figcaption><\/figure>\n<h2><span style=\"font-family: Cairo;\">\u0645\u0646 \u0647\u0648 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061f<\/span><\/h2>\n<p><span style=\"font-family: Cairo;\">\u0623\u0645\u0627 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 Entrepreneur \u0641\u0647\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u0645 \u0628\u062a\u0637\u0648\u064a\u0631 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644 <a href=\"https:\/\/arbslide.com\/blog\/%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7%d9%84%d8%b9%d9%85%d9%84-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Model<\/a>\u060c \u0648\u064a\u0642\u0648\u0645 \u0628\u062c\u0645\u0639 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0645\u0627\u062f\u064a \u0648\u0627\u0644\u0628\u0634\u0631\u064a \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0628\u062f\u0621 \u0645\u0634\u0631\u0648\u0639 \u062c\u062f\u064a\u062f\u060c \u0648\u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0634\u063a\u064a\u0644\u0647 \u0645\u062a\u062d\u0645\u0651\u0644\u0627\u064b \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0646\u062c\u0627\u062d\u0647 \u0623\u0648 \u0641\u0634\u0644\u0647.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0628\u0639\u0628\u0627\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u0641\u0625\u0646 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u064f\u0628\u062a\u0643\u0631 \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u062d\u0645\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0643\u0648\u0646\u0647 \u0645\u0628\u062f\u0639\u0627\u064b \u0648\u064a\u0642\u0648\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062d\u0644\u0648\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0634\u0631\u0643\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0645\u062f\u064a\u0631 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0647\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u0645 \u0628\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0639\u0645\u0644 \u0628\u0628\u0633\u0627\u0637\u0629.<\/span><\/p>\n<h2><span style=\"font-family: Cairo;\">\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0644\u062a\u0635\u0628\u062d \u0631\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644\u061f<\/span><\/h2>\n<p><span style=\"font-family: Cairo;\">\u0642\u0628\u0644 \u0623\u064a \u0634\u064a\u0621\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0628\u062f\u0639\u0627\u064b \u0648\u064a\u0645\u062a\u0644\u0643 \u0641\u0643\u0631\u0629 \u062a\u0642\u0648\u0645 \u0628\u0625\u062d\u062f\u0627\u062b \u062a\u063a\u064a\u064a\u0631 \u0645\u0639\u064a\u0646 \u0623\u0648 \u062a\u062e\u0644\u0642 \u0645\u0641\u0647\u0648\u0645 \u062c\u062f\u064a\u062f \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0642\u0651 \u0637\u0631\u064a\u0642\u0647 \u0641\u064a \u0639\u0627\u0644\u0645 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 .<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u062c\u0645\u064a\u0639\u0646\u0627 \u0646\u0645\u062a\u0644\u0643 \u0623\u0641\u0643\u0627\u0631\u0627\u064b \u0648\u0623\u0641\u0643\u0627\u0631\u0627\u064b \u0645\u0628\u062a\u0643\u0631\u0629 \u062d\u062a\u0649\u060c \u062a\u0635\u0644\u062d \u0644\u0645\u0634\u0631\u0648\u0639 \u062c\u062f\u064a\u062f \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0642\u062f \u064a\u062d\u0642\u0642 \u0623\u0631\u0628\u0627\u062d\u0627\u064b \u0636\u062e\u0645\u0629\u060c \u0644\u0643\u0646 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u0646\u0637\u0644\u0642 \u0639\u0644\u0649 \u0623\u0646\u0641\u0633\u0646\u0627 \u0635\u0641\u0629 \u0631\u064a\u0627\u062f\u064a\u064a\u0646 \u0641\u0642\u0637 \u0644\u0623\u0646\u0646\u0627 \u0646\u0645\u062a\u0644\u0643 \u062a\u0644\u0643 \u0627\u0644\u0623\u0641\u0643\u0627\u0631.<\/span><\/p>\n<blockquote class=\"modern-quote\"><p><span style=\"font-family: Cairo;\">\u0627\u062c\u0639\u0644 \u0645\u0644\u0641 \u0634\u0631\u0643\u062a\u0643 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0627\u0644\u0628 \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0627\u0639\u0631\u0636 \u0641\u0643\u0631\u062a\u0643 \u0628\u0643\u0644 \u0633\u0647\u0648\u0644\u0629 \u0645\u0646\u00a0\u00a0\u00a0\u00a0 \u062e\u0644\u0627\u0644 \u0642\u0648\u0627\u0644\u0628\u0646\u0627 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0644\u062a\u062d\u0638\u0649 \u0641\u0631\u0635\u0629 \u0645\u0646\u0627\u0633\u0628\u0629. \u0645\u0639\u00a0<a href=\"http:\/\/www.arbslide.com\/\">\u0639\u0631\u0628 \u0633\u0644\u0627\u064a\u062f<\/a>\u00a0\u0627\u0635\u0646\u0639 \u062a\u0645\u064a\u0632\u0643 \u0627\u0644\u0622\u0646!<\/span><\/p><\/blockquote>\n<figure id=\"attachment_4007\" aria-describedby=\"caption-attachment-4007\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.arbslide.com\/products\/60\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4007 size-full\" src=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2019\/08\/WhatsApp-Image-2019-11-03-at-14.19.34.jpeg\" alt=\"\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \" width=\"1600\" height=\"1066\" \/><\/a><figcaption id=\"caption-attachment-4007\" class=\"wp-caption-text\"><span style=\"font-family: Cairo;\">\u0642\u0627\u0644\u0628 \u0628\u0648\u0631\u0628\u0648\u064a\u0646\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u0639\u0631\u0636 \u0627\u0644\u0627\u0641\u0643\u0627\u0631 \u0627\u0644\u0631\u064a\u0627\u062f\u064a\u0629<\/span><\/figcaption><\/figure>\n<p style=\"text-align: center;\"><span style=\"font-family: Cairo; font-size: 24pt; color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/forms.gle\/vNaWm9t4ha8CuFoW9\" target=\"_blank\" rel=\"noopener noreferrer\">\u0623\u0637\u0644\u0628 \u062a\u0635\u0645\u064a\u0645 \u0628\u0648\u0631\u0628\u0648\u064a\u0646\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0645\u0646 \u0639\u0631\u0628 \u0633\u0644\u0627\u064a\u062f<\/a><\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0625\u0646 \u0637\u0631\u062d \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u062f\u0648\u0646 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0644\u064a\u0633\u062a \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0623\u0628\u062f\u0627\u064b\u060c \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0644\u064a\u0633 \u0628\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0628\u0633\u064a\u0637\u060c \u0648\u0627\u0646\u0637\u0644\u0627\u0642\u0627\u064b \u0645\u0646 \u0647\u0646\u0627 \u0646\u0633\u062a\u0637\u064a\u0639 \u0623\u0646 \u0646\u0642\u0648\u0644 \u0628\u0623\u0646 \u0627\u0644\u0631\u064a\u0627\u062f\u0628\u0648\u0631\u064a \u064a\u062d\u062a\u0627\u062c \u0644\u0639\u062f\u0629 \u0635\u0641\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0643\u064a \u064a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u0627\u064b \u0639\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0623\u0641\u0643\u0627\u0631\u0647\u060c \u0648\u0623\u0647\u0645\u0647\u0627:<\/span><\/p>\n<p><span style=\"font-family: Cairo;\"><strong>1- \u0627\u0644\u0642\u064a\u0627\u062f\u0629<\/strong><\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u062d\u064a\u062b \u064a\u062d\u062a\u0627\u062c \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u0647\u0627\u0631\u0627\u062a \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0647 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0642\u0627\u0626\u062f\u0627\u064b \u064a\u0644\u0647\u0645 \u0645\u0648\u0638\u0641\u064a\u0647\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0645\u062a\u0644\u0627\u0643\u0647 \u0631\u0624\u064a\u0629 \u0648\u0625\u062d\u0633\u0627\u0633 \u0628\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u062d\u0645\u0627\u0633.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0648 \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0628\u0623\u0646 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0635\u0641\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647\u0627 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\"><strong>2- \u0627\u0644\u062a\u062f\u0645\u064a\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a<\/strong><\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u064a\u0634\u064a\u0631 \u0645\u0635\u0637\u0644\u062d <strong>\u201c\u0627\u0644\u062a\u062f\u0645\u064a\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a Creative Destruction\u201d<\/strong> \u0625\u0644\u0649 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u062f\u064a\u0626\u0629 \u0628\u0628\u062f\u0627\u0626\u0644 \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0648\u0625\u0628\u062f\u0627\u0639\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0628\u0639\u0628\u0627\u0631\u0629 \u0623\u062e\u0631\u0649 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u062f\u0645\u064a\u0631 \u0627\u0644\u0642\u062f\u064a\u0645 \u0648\u063a\u064a\u0631 \u0627\u0644\u0643\u0641\u0624 \u0628\u0623\u0641\u0643\u0627\u0631 \u062c\u062f\u064a\u062f\u0629 \u0648\u0625\u0628\u062f\u0627\u0639\u064a\u0629\u060c \u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u0631\u064a\u0627\u062f\u064a \u063a\u0627\u0644\u0628\u0627\u064b \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0648\u0645 \u0628\u0625\u0637\u0644\u0627\u0642 \u0645\u0634\u0631\u0648\u0639 \u062c\u062f\u064a\u062f.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\"><strong>3- \u062a\u062d\u0645\u0651\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/strong><\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0625\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 -\u0648\u062e\u0627\u0635\u0629\u064b \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u063a\u0627\u0631\u0642\u064a\u0646 \u0641\u064a \u062f\u0648\u0627\u0645\u0629 \u0627\u0644\u062a\u062f\u0645\u064a\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0648\u0627\u0644\u0630\u064a\u0646 \u064a\u0623\u062e\u0630\u0647\u0645 \u0627\u0644\u0648\u0647\u0645 \u0648\u064a\u062d\u0627\u0648\u0644\u0648\u0646 \u062e\u0644\u0642 \u0645\u0634\u0631\u0648\u0639 \u064a\u062f\u0645\u0631 \u0643\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0633\u0627\u0628\u0642\u0629- \u0645\u0639\u0631\u0651\u0636\u0648\u0646 \u0644\u0645\u062e\u0627\u0637\u0631 \u0643\u0628\u064a\u0631\u0629.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0625\u0646 \u0623\u063a\u0644\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u0639\u0631\u0651\u0636\u0629 \u0644\u0644\u0641\u0634\u0644 \u0648\u0646\u0627\u062f\u0631\u0627\u064b \u0645\u0627 \u062a\u0633\u062a\u0645\u0631 \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0627\u0645 \u0648\u0627\u062d\u062f \u0645\u0646 \u0648\u062c\u0648\u062f\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0648\u064a\u062c\u0628 \u0639\u0644\u0649 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0646 \u064a\u062a\u062d\u0645\u0651\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0639\u0646\u062f \u062a\u0623\u0633\u064a\u0633 \u0623\u064a \u0645\u0634\u0631\u0648\u0639\u060c \u0643\u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u0627\u064b \u0639\u0646 \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0648\u0645\u0633\u0624\u0648\u0644\u0627\u064b \u0623\u064a\u0636\u0627\u064b \u0639\u0646 \u0643\u0644 \u062a\u0628\u0639\u0627\u062a \u0627\u0644\u0645\u063a\u0627\u0645\u0631\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062e\u0648\u0636\u0647\u0627.<\/span><\/p>\n<blockquote class=\"modern-quote\"><p><span style=\"font-family: Cairo;\">\u0648\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0644\u0645 \u0623\u0646 \u0645\u0628\u062f\u0623 \u0628\u0627\u0631\u064a\u062a\u0648\u00a0\u0623\u0646 80% \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0633\u0628\u0628\u0647\u0627 20% \u0645\u0646 \u0627\u0644\u0623\u0633\u0628\u0627\u0628. \u0648\u064a\u0639\u0631\u0641 \u0647\u0630\u0627 \u0627\u0644\u0628\u062f\u0621 \u0623\u064a\u0636\u0627 \u0628\u0642\u0627\u0639\u062f\u0629 80\/20. \u0633\u0645\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623 \u0639\u0644\u0649 \u0627\u0633\u0645 \u0639\u0627\u0644\u0645\u00a0\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u00a0\u0627\u0644\u0625\u064a\u0637\u0627\u0644\u064a\u00a0\u0641\u064a\u0644\u0641\u0631\u064a\u062f\u0648 \u0628\u0627\u0631\u064a\u062a\u0648\u00a0\u0627\u0644\u0630\u064a \u0644\u0627\u062d\u0638 \u0623\u0646 80% \u0645\u0646 \u0627\u0644\u062b\u0631\u0648\u0629 \u0641\u064a \u0625\u064a\u0637\u0627\u0644\u064a\u0627\u060c \u0645\u0645\u0644\u0648\u0643\u0629 \u0644 20% \u0645\u0646 \u0627\u0644\u0633\u0643\u0627\u0646.<\/span><\/p><\/blockquote>\n<figure id=\"attachment_4810\" aria-describedby=\"caption-attachment-4810\" style=\"width: 1375px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2020\/04\/80-20.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4810\" src=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2020\/04\/80-20.png\" alt=\"\u0628\u0648\u0631\u0648\u0628\u064a\u0646\u062a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a\" width=\"1375\" height=\"906\" \/><\/a><figcaption id=\"caption-attachment-4810\" class=\"wp-caption-text\"><span style=\"font-family: Cairo;\">\u0628\u0648\u0631\u0648\u0628\u064a\u0646\u062a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a<\/span><\/figcaption><\/figure>\n<h2><span style=\"font-family: Cairo;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u061f<\/span><\/h2>\n<p><span style=\"font-family: Cairo;\">\u0625\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 Start-up \u0641\u064a \u0639\u0627\u0644\u0645 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0641\u064a \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644 \u0639\u0644\u064a\u0647 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0639\u0627\u0644\u0645 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 <\/span><span style=\"font-family: Cairo;\">\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0646\u0633\u064a\u0642 \u0639\u0645\u0644\u064a\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u062d\u064a\u062b \u064a\u0646\u062a\u0642\u0644 \u0627\u0644\u0631\u064a\u0627\u062f\u064a \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0644\u0649 \u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0648\u0648\u0636\u0639 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0639\u0645\u0644\u060c \u0648\u0627\u0644\u0628\u062f\u0621 \u0628\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0623\u0648\u0644\u0649 \u064a\u062a\u0645 \u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0628\u0634\u0643\u0644 \u0630\u0627\u062a\u064a \u0645\u0646 \u0642\u0628\u0644 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0642\u0628\u0644 \u0623\u0646 \u064a\u062c\u062f \u0641\u0631\u0635\u0629 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u062a\u0647.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0648\u0644\u0639\u0644 \u0627\u0644\u0635\u0641\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0647\u064a \u0627\u0644\u062a\u063a\u064a\u0631 \u0648\u0627\u0644\u0646\u0645\u0648\u060c \u062d\u064a\u062b \u062a\u062a\u0637\u0648\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0645\u0627 \u0633\u0639\u064a\u0627\u064b \u0648\u0631\u0627\u0621 \u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u064a \u0645\u062d\u062f\u062f \u0623\u0648 \u0643\u0646\u062a\u064a\u062c\u0629 \u0644\u0646\u062c\u0627\u062d\u0647\u0627\u060c \u0648\u0647\u064a \u0645\u0627 \u062a\u0645\u064a\u0632\u0647\u0627 \u0639\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\"><strong>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627<\/strong> <a href=\"https:\/\/arbslide.com\/blog\/%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7%d9%84%d8%b9%d9%85%d9%84-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a\/\">\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/a><\/span><\/p>\n<figure id=\"attachment_3821\" aria-describedby=\"caption-attachment-3821\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.arbslide.com\/products\/53\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3821 size-full\" src=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2019\/08\/BMC-arbslide.jpg\" alt=\"\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u0648\u0631\u0628\u0648\u064a\u0646\u062a\" width=\"1280\" height=\"720\" srcset=\"https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2019\/08\/BMC-arbslide.jpg 1280w, https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2019\/08\/BMC-arbslide-300x169.jpg 300w, https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2019\/08\/BMC-arbslide-1024x576.jpg 1024w, https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2019\/08\/BMC-arbslide-768x432.jpg 768w, https:\/\/arbslide.com\/blog\/wp-content\/uploads\/2019\/08\/BMC-arbslide-860x484.jpg 860w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><figcaption id=\"caption-attachment-3821\" class=\"wp-caption-text\"><strong><span style=\"font-family: Cairo;\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u0648\u0631\u0628\u0648\u064a\u0646\u062a &#8211; \u0639\u0631\u0628 \u0633\u0644\u0627\u064a\u062f<\/span><\/strong><\/figcaption><\/figure>\n<p><span style=\"font-family: Cairo;\">\u0623\u0645\u0627 \u0627\u0644\u0635\u0641\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u064a \u0623\u0646\u0647\u0627 \u0645\u0624\u0642\u062a\u0629\u060c \u0641\u0647\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0636\u0645\u0646 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0623\u0643\u0628\u0631.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0648\u0642\u062f \u062a\u0648\u0627\u062c\u0647 \u0641\u064a \u0637\u0631\u064a\u0642\u0647\u0627 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0645\u062b\u0644: \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u062c\u0648\u062f\u0647\u0627\u060c \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u060c \u062a\u062d\u0648\u0644\u0647\u0627 \u0644\u0634\u0631\u0643\u0629 \u0623\u0643\u0628\u0631\u060c \u0637\u0631\u062d\u0647\u0627 \u0644\u0644\u0627\u0643\u062a\u062a\u0627\u0628 \u0627\u0644\u0639\u0627\u0645\u060c \u0623\u0648 \u062d\u062a\u0649 \u0625\u063a\u0644\u0627\u0642\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-family: Cairo;\">\u0648\u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u064a\u0647\u062a\u0645 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0643\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0639\u0631\u0636 \u0644\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0646\u062f \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0644\u064a\u0636\u064a\u0641\u0647 \u0643\u0645\u062f\u062e\u0644\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0625\u0644\u0649 \u0634\u0631\u0643\u062a\u0647 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0628\u0647\u062f\u0641 \u062a\u0637\u0648\u064a\u0631\u0647\u0627.<\/span><\/p>\n<h2><span style=\"font-family: Cairo;\">\u0623\u0647\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0641\u064a \u0639\u0627\u0644\u0645 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 :<\/span><\/h2>\n<ol>\n<li><span style=\"font-family: Cairo;\"><strong>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a (Revenue model):<\/strong>\u00a0 \u0647\u064a \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0633\u0639\u064a \u0641\u064a \u0633\u0628\u064a\u0644\u0647\u0627\u060c \u0648\u0623\u064a\u0629 \u0642\u064a\u0645\u0629 (\u0633\u0644\u0639\/ \u062e\u062f\u0645\u0627\u062a) \u064a\u0646\u0628\u063a\u064a \u0639\u0631\u0636\u0647\u0627.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (Liability) :<\/strong> \u0647\u064a \u0627\u0644\u062f\u064a\u0648\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0634\u0623 \u062e\u0644\u0627\u0644 \u0645\u0633\u0627\u0631 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 (Cost Variable) :<\/strong> \u0647\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u064a \u062a\u062a\u063a\u064a\u0631 \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0625\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0623\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 (Value Proposition) :<\/strong> \u0628\u064a\u0627\u0646 \u062a\u062c\u0627\u0631\u064a \u064a\u064f\u0644\u062e\u0635 \u0645\u0627\u0630\u0627 \u0633\u064a\u062c\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0628\u0627\u0644\u062e\u062f\u0645\u0629 \u0642\u064a\u0645\u0629 \u0627\u0636\u0627\u0641\u064a\u0629.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0627\u0644\u062a\u062f\u0641\u0642 \u0627\u0644\u0646\u0642\u062f\u064a \u0627\u0644\u0635\u0627\u0641\u064a (Cash Net flow) :<\/strong> \u0645\u0628\u0644\u063a \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u0628\u0642\u064a \u0628\u0639\u062f \u0637\u0631\u062d \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u0629 (\u0627\u0644\u0646\u0641\u0642\u0627\u062a) \u0645\u0646 \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u0629 (\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a).<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 (Operational Cost):<\/strong> \u0647\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u0639\u0645\u0644<\/span><br \/>\n<span style=\"font-family: Cairo;\">\u0648\u0627\u0644\u062a\u064a \u064a\u062a\u0631\u062a\u0628 \u0639\u0644\u064a\u0647\u0627 \u0625\u0628\u0642\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u062b\u0644 \u0627\u0644\u0625\u064a\u062c\u0627\u0631 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0639 \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0636\u0631\u0627\u0626\u0628 \u0648\u0627\u0644\u0645\u0631\u062a\u0628\u0627\u062a \u0648\u0627\u0644\u0627\u0647\u0644\u0627\u0643 \u0648\u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0648\u0627\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u062c\u0627\u0647\u0632\u064a\u0629 \u0627\u0644\u0633\u0648\u0642 (Market Readiness) :<\/strong> \u0647\u0648 \u0638\u0631\u0641 \u064a\u0643\u0648\u0646 \u0641\u064a\u0647 \u0647\u0646\u0627\u0643 \u0639\u062f\u062f \u0643\u0627\u0641 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u063a\u0628\u064a\u0646 \u0641\u064a \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0628\u062d\u064a\u062b \u062a\u062a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0629 \u0644\u0644\u0633\u0644\u0639 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0635\u0645\u0648\u062f \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u064b.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0630\u0627\u062a\u064a Bootstrapping :<\/strong> \u0648\u0647\u0648 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0634\u062e\u0635\u064a Self-Financing \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0634\u062e\u0635 \u0628\u062a\u0645\u0648\u064a\u0644 \u0645\u0634\u0631\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u064f\u062f\u062e\u0631\u0627\u062a \u0648\u0627\u0644\u0631\u0627\u062a\u0628 \u0627\u0644\u0634\u062e\u0635\u064a.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0627\u0644\u0625\u0644\u0632\u0627\u0645 \u0628\u0627\u0644\u0628\u064a\u0639 (Drag Along) :<\/strong>\u00a0 \u0647\u0648 \u0631\u063a\u0628\u0629 \u0627\u0644\u0645\u064f\u0634\u062a\u064e\u0631\u064a \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u0650 \u0639\u0644\u0649 100% \u0645\u0646 \u0623\u0633\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u062c\u062f\u0648\u0644 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 (Capitalization Table) :<\/strong> \u062c\u062f\u0648\u0644 \u064a\u0648\u0636\u062d \u062d\u0635\u0635 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0636\u0645\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062d\u0642\u0648\u0642\u00a0 \u0648\u062d\u0635\u0629 \u0643\u0644 \u0634\u0631\u064a\u0643.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0627\u0644\u0641\u062d\u0635 \u0627\u0644\u0646\u0627\u0641\u064a \u0644\u0644\u062c\u0647\u0627\u0644\u0629 (Due Diligence) :<\/strong> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u061b \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a\u0647\u0627 \u0623\u0645 \u0644\u0627.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0645\u0639\u062f\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 (Burn Rate) : <\/strong>\u064a\u064f\u0645\u062b\u0650\u0651\u0644 \u0645\u0624\u0634\u0631 \u0627\u0644\u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u062e\u0641\u0636 \u0628\u0647\u0627 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0641\u064a \u0627\u0644\u062d\u0633\u0627\u0628 \u0623\u0648 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 (Break Even Point) :<\/strong> \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u063a\u0637\u064a \u0623\u0631\u0628\u0627\u062d\u0643 \u0644\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u064a \u062f\u0641\u0639\u062a\u0647\u0627\u060c \u0628\u0645\u0639\u0646\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062a\u0639\u0627\u062f\u0644 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0645\u0644\u0641 \u0639\u0631\u0636 \u0627\u0644\u0628\u0648\u0631\u0628\u0648\u064a\u0646\u062a (Pitch Deck) :<\/strong> \u0639\u0631\u0636 \u0628\u0648\u0631\u0628\u0648\u064a\u0646\u062a \u0645\u0635\u0645\u0645 \u0628\u0634\u0643\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u0644\u062e\u0635 \u0645\u062e\u062a\u0635\u0631 \u0639\u0646 \u0634\u0631\u0643\u062a\u0643 \u0627\u0648 \u0641\u0643\u0631\u062a\u0643 \u0627\u0644\u0631\u064a\u0627\u062f\u064a\u0629.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u0645\u0644\u0627\u0626\u0643\u064a (Angel Investor) :<\/strong> \u0647\u0648 \u0634\u062e\u0635 \u064a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0639\u062f\u0629\u060c \u0648\u0623\u064a\u0636\u0627 \u064a\u0642\u0648\u0645 \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u0648\u0627\u0644\u062f\u0639\u0645 \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631.<\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><strong>\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u062c\u0631\u064a\u0621 (Venture Capital) :<\/strong> \u0647\u0648 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0642\u062f\u0645\u0647 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0625\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u0646\u0627\u0634\u0626\u0629 \u0630\u0627\u062a \u0627\u062d\u062a\u0645\u0627\u0644 \u0646\u0645\u0648 \u0645\u0631\u062a\u0641\u0639.<\/span><\/li>\n<li><\/li>\n<\/ol>\n<p><span style=\"color: #800000;\"><strong><span style=\"font-family: Cairo;\">\u0623\u0642\u0631\u0623 \u064a\u0636\u0627: <a href=\"https:\/\/arbslide.com\/blog\/%d8%b9%d8%b1%d9%88%d8%b6_%d8%a8%d9%88%d8%b1%d8%a8%d9%88%d9%8a%d9%86%d8%aa\/\">\u0643\u064a\u0641 \u062a\u0642\u0646\u0639 \u0627\u0644\u0645\u0633\u062a\u0645\u062b\u0645\u0631\u064a\u0646 \u0628\u0623\u0641\u0643\u0627\u0631\u0643<\/a>\u00a0<\/span><\/strong><\/span><\/p>\n\n<blockquote class=\"modern-quote\"><p><span style=\"font-family: Cairo;\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0648\u0627\u0644\u0628 \u0628\u0648\u0631\u0628\u0648\u064a\u0646\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0644\u0639\u0631\u0636 \u0644\u0623\u0641\u0643\u0627\u0631\u0643 \u0648\u0645\u0634\u0627\u0631\u064a\u0639\u0643 &#8211; \u0639\u0631\u0628 \u0633\u0644\u0627\u064a\u062f<\/span><\/p><\/blockquote>\n<h2><span style=\"font-family: Cairo;\">\u0627\u0642\u0631\u0623 \u0627\u064a\u0636\u0627<\/span><\/h2>\n<ul>\n<li><span style=\"font-family: Cairo;\"><a href=\"https:\/\/arbslide.com\/blog\/%d9%81%d9%8a%d8%b1%d9%88%d8%b3%d8%a7%d8%aa-%d8%a7%d9%84%d8%ad%d8%a7%d8%b3%d9%88%d8%a8\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0641\u064a\u0631\u0648\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0648\u0628<\/a><\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><a href=\"https:\/\/arbslide.com\/blog\/%d9%83%d9%8a%d9%81-%d8%aa%d8%b5%d9%85%d9%85-%d8%b9%d8%b1%d8%b6-%d9%84%d8%a5%d9%82%d9%86%d8%a7%d8%b9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ab%d9%85%d8%b1%d9%8a%d9%86-2\/\">\u0643\u064a\u0641 \u062a\u0635\u0645\u0645 \u0639\u0631\u0636 \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646<\/a><\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><a href=\"https:\/\/arbslide.com\/blog\/%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d9%81%d9%83%d8%b1%d8%a9-%d9%85%d8%b4%d8%b1%d9%88%d8%b9\/\">\u062e\u0637\u0648\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u0641\u0643\u0631\u0629 \u0645\u0634\u0631\u0648\u0639<\/a><\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><a href=\"https:\/\/arbslide.com\/blog\/my-new-yoga-pants\/\">\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/a><\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><a href=\"https:\/\/arbslide.com\/blog\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84\/\">\u0645\u0627 \u0647\u064a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644<\/a><\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><a href=\"https:\/\/arbslide.com\/blog\/got-new-shoes-from-asos\/\">\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 .. \u0637\u0631\u064a\u0642 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0637\u0645\u0648\u062d<\/a><\/span><\/li>\n<li><span style=\"font-family: Cairo;\"><a href=\"https:\/\/arbslide.com\/blog\/yellow-scarf\/\">\u062e\u0637\u0648\u0627\u062a \u0643\u062a\u0627\u0628\u0629 \u0641\u0643\u0631\u0629 \u0645\u0634\u0631\u0648\u0639<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Cairo;\"><a href=\"https:\/\/arbslide.com\/blog\/tag\/slider\/\">#slider<\/a>\u00a0<a href=\"https:\/\/arbslide.com\/blog\/tag\/slide\/\">#Slide<\/a>\u00a0<a href=\"https:\/\/arbslide.com\/blog\/tag\/%d8%a8%d9%88%d8%b1%d8%a8%d9%88%d9%8a%d9%86%d8%aa\/\">#\u0628\u0648\u0631\u0628\u0648\u064a\u0646\u062a\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u00a0<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0627 \u0647\u064a \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u061f \u0646\u0639\u064a\u0634 \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0639\u0627\u0644\u0645 \u062c\u062f\u064a\u062f \u064a\u0631\u0633\u0645 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0644\u0627\u0645\u062d\u0647\u060c \u062d\u064a\u062b \u0623\u062f\u0649 \u0638\u0647\u0648\u0631 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0625\u0644\u0649 \u062d\u062f\u0648\u062b \u062b\u0648\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0635\u0639\u064a\u062f \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0645\u0639 \u0648\u062c\u0648\u062f \u0623\u062b\u0631 \u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0636\u062d. \u0633\u0646\u0642\u0648\u0645 \u0628\u062a\u0642\u062f\u064a\u0645 \u0628\u0639\u0636 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 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